No Boulder too big
Move over Mad Men – the next Don Draper is coming, and she’s a woman. Mikayla Dennelly has trained her sights on setting the advertising world on fire, and she has the ambition, energy and drive to do just that. “That’s my end goal; to be a creative so renowned in my field that head-hunters seek me out,” she laughs. Mikayla is in the final two semesters of her UOW Bachelor of Communication and Media degree, majoring in marketing and advertising and with minors in journalism and psychology. It’s a lot to pack in, but all the pieces combine to open up a world of prospects. “I love advertising, it’s my passion; and when it comes to marketing a product, having an understanding of the psychology, of how a consumer works innately, makes all the difference in doing the best possible job,” Mikayla explains.